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The user and customer experience, and looking for other ways to innovate, the search engine's new commitment includes more advanced result suggestions, a more visual aspect, improved search through images, Google Lens translations Improved and new scorecards. Here it is also essential to have SEO positioning tools and carry out research to understand people's needs. In this way, CX will improve and meet consumer search expectations. Podcasts This format will be the objective of all those brands that wish to position themselves in a new area and with valuable content. More and more companies continue to join this movement where audio is the most important thing. According to the iVoxx observatory, in 2022 the listening time of podcast listeners has doubled, and they now invest 9.5 hours a week, and they do so in episodes of 1 hour 20 minutes of average duration. Additionally, the report adds that 50.31% of users claim to listen to more podcasts than last year, with 42.56% listening to podcasts daily, and 28.12% doing so at least once a week. . While there are currently a large number of podcasts on the air, the demand is also there, so it is a format that should be taken advantage of. Using these types of tools in marketing strategies helps improve experiences, through the delivery of interesting content to the public and customers.
Artificial Intelligence (AI) Another marketing trend that will help improve CX in 2023 is the use of Artificial Intelligence (AI) . This technological discipline will continue to advance among us and the use of machine learning and data will be key to differentiate our strategies. Additionally, Google is using AI to better understand user intent and deliver more relevant results, so it should also be taken into account when optimizing websites for SEO. Metaverse Until a few years ago, this Buy Bulk SMS Service concept may have seemed utopian, but we have already seen the beginnings of the metaverse with the incorporation of augmented reality in some areas. Apparently, the advances of this virtual world are seen as a great opportunity for brands. There are already examples of companies that have taken their first steps into the metaverse, such as Sandbox or Nike, and that are exploring this universe. Goodbye to cookies Apparently, the anti-cookie policy is already here and starting in 2023 many sites will begin to remove the famous banner in which we have to accept or reject the use of our data on the site. By using cookies, companies obtained information about those who browsed their site, and thus created marketing lists that would help them when generating campaigns and increasing their database flow.
With the removal of this policy, those data that the company obtains first-hand, that is, the information it collects through its own sources, such as its website, social networks, CRM, etc., will become especially important for management. of current and potential clients. These are some of the marketing trends that will help improve the Customer Experience in 2023 and, as technology advances, we will continue to see these change and adapt to the new reality and demands of consumers.by Adrian Swinscoe | Dec 19, 2022 | Opinion | 0 Comments Adrian Swinscoe: The Problem Pause In his opinion column our guest author Adrian Swinscoe explains why it is important to take what he calls “The Problem Pause.” What is it and why is it an advantage of modern Management? Find out below: Every time we face a problem, why do we invariably set out to fix or solve it? Why don't we spend more time understanding the problem? Do we have a pathological fear of problems? Or do we equate fixing something with being productive? Do we show our colleagues that we are doing something and that we are effective?; Or is taking time to think (which can feel a lot like doing nothing) not valued? The Pause of the problem Maybe we should pay more attention to Albert Einstein, who once said: "If I had an hour to solve a problem, I would spend 55 minutes thinking about the problem and 5 minutes thinking about solutions." A study by Harvard Business Review (HBR) and Economist Intelligence Unit (EIU) from 2010 confirms Einstein's approach.