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Post by juthi52943 on Dec 26, 2023 3:30:07 GMT
To be most effective, catalogs must contain descriptions of the items, with short texts that instill trust in the potential customer and at the same time are comprehensive and interesting, as well as images and videos. Infographics . These are visually very attractive presentations where interesting information for our target audience is summarized with the use of images, graphs and short texts. Success cases and testimonials. They can come in the form of textual content on the company Job Function Email List website or company blog, or as videos of people who are using the product or service, where they explain their experience and benefits obtained. A key aspect of the Inbound Marketing strategy is that, as a condition of downloading this quality content, the user is normally asked to provide his email and basic personal details in a contact (lead) form. In this way it is possible to create a precious archive of people who, to a greater or lesser extent, are feeling the need to purchase our product; that is, with potential customers who could become actual customers. BOFU (Bottom of the funnel) contents of the funnel and can be considered ready to purchase. Therefore, the contents must be focused on direct sales, through a concrete commercial offer, which can take different forms: Promotions and offers . Discount coupons can work very well to convince the customer, giving him the final push he needs to complete the purchasing decision. Tests or demonstrations.
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